Eye-Catching Improvements to Generate More Rental Interest

Hammock-Sleeping-420x0Awww … the quite time of the year!  Afternoon siestas, no phones, no emails, lots of time off work.

Ha!  Fat chance!  We’re busy bees getting ready for next season, making reservations, marketing for new properties, cleaning up files … and this is the time of the year when many owners ask for my assistance in “dolling up” their property, coordinating renovations and repairs, purchasing replacement supplies, etcetera, etcetera, etcetera.  Any improvement on a property we list is beneficial to my company too.  Enhancing a property only makes it that much more desirable to a potential renter and easier for us to promote.

This week I started a new “facelift” project on a property that has been with our company for years.  The owner and I were discussing ways to generate more income on her vacation rental condo and I suggested a few areas that needed to be updated and improved.  Based on this project, over the next few weeks, I will show you how you can spend a little money and make big “eye catching” improvements that will generate more interest in your vacation rental home.

The first set of pictures below, are the “before” shots of the master bedroom that were posted on the Vacation Rentals of the Desert website.  The bedroom walls are painted a soft blue-grey, so this was our base color.  As you can see, the duvet is a light color, is boring and looks rather drab.  The TV is old which guests interpret as the owner being cheap … and may also make them wonder about the rest of the property and what other corners may have been cut.

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So we purchased a bright new duvet cover and euro shams from The Pottery Barn with just a touch of blue in the pattern.  The bright colors and bold print updates the bedroom and adds excitement to the décor … now the photos “POP.”   When we put on the new duvet we found that the sides were just short of covering the box springs and with the wood frame surrounding the sides of the bed, a bed skirt was not an option.  See “after” photos below.  Tip:  To address this problem we took an extra white fitted sheet and put it on the box springs.   If you use the same color sheets to make your bed you will never notice if the box springs are showing.

When I approached the owner about replacing the TV, she explained that she was limited to the size of the existing entertainment armoire and thought that a new flat-screen would have to be fairly small to fit the space.  So I measured the width, 32 ½ and actually found a 32 inch TV which is the recommended size for a standard bedroom.  Tip:  The size of a TV screen differs from the width of the TV.  The TV screen is measured diagonally, from top corner to opposite bottom corner.  The 32 inch TV was actually only 29 inches wide including the frame of the TV.  I may have been able to get a slightly larger screen but I found a great sale at Best Buy and was able to get a 1080p TV for $199.  Tip:  Replace all older TVs with new flat screens … they are inexpensive and quickly pay for themselves with bookings and happy tenants!

We also found a great bedroom chair at a consignment shop and purchased it for $80 which filled an empty space in the room and created a cozy reading area with lots of natural light.  We’re still looking for the perfect standing lamp to go behind the chair … otherwise the room is complete.

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We went through all the bedding.  This condo has a California king in the master, two full size beds in the guest bedroom and a queen size sofa bed in the den.  To make it easier to identify damaged sheets, it is best to have only two sets of sheets per bed.  Typically cleaners will immediately strip used beds and throw the sheets in the washer.  Then they remake the bed with clean sheets from the linen closet.  If you only have two sets per bed, cleaners can easily spot damage and stains when making the bed up or when folding the laundered sheets.  If you wish to deduct damage from tenant deposits or have insurance coverage on these items, finding damage on a timely basis and identifying the source are very important.  If you have ten sets of sheets … it is likely that some are miss-matched and some are damaged.  Tenants who find a “bad” sheet will usually fold it back up and put it back in the linen closet and it will eventually be pulled out by another tenant.  When found by a tenant, often the result is a bad review on the condition of the property.  Tip:  Just keep it simple.  With only two sheet sets per bed, the linen closet will look much neater and you’ll be able to identify damaged bedding before the next tenant arrives.  If you have several sets of good sheets, lock them up in your owner’s closet to use them as replacements in the future.

We tossed the two king size pillows since they were stained … no pillow protectors … and purchased four new king size pillows and four protectors.   I always recommend four pillows on king and queen beds to give a luxurious spa look and feel to a bedroom.  Tip … choose pillows of various firmness so all tenants will be sure to find one that fits their taste.

Tip if you are buying new sheets for multiple beds, I suggest you purchase only one color for each size of bed … it will make it easier to identify the size of sheets you are looking for in the linen closet.  We have one property on our rental program that has a California king in one bedroom and an Eastern king in another.  It is a nightmare for anyone to find the right size of sheets from a linen closet full of all white sheets in various sizes.  Labeling shelves does not work.  Some tenants and cleaners will stack clean sheets anywhere and disregard the labels.  For example you could purchase all white sheets for the Cal king, all ivory sheets for the Eastern king, tan for the queen, etc. or whatever colors match the rest of your bedding.  Then tape an index card inside the linen cabinet door noting which color of sheets and bed size corresponds.  Trust me … your guests and cleaners will love you.

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